We were invited last Saturday to the music video launch of "Is It Hip?" from APARTEL's debut album, "Check in, Trip Out."

It happened at Victoria Court, Malate. Why was that so?

Victoria Court is always on the lookout for out-of-the-box events and the launching of Apartel's music video is definitely one of them. 

Apartel, a new super-group formed by legendary Eraserheads front man and songwriter Ely Buendia, alongside co-conspirator and founder, Gnash/DRT front-man, and songwriter Jay Ortega has just launched their first ever single entitled “Is It Hip?”. 

When we heard the single and the entire album of the band, we knew both brands fit like a glove. Apartel's sexy sound launched in Manila's sexiest drive-in hotel? 

Mix in alcohol, oh boy, we're in for a treat!

This one-of-a-kind event infuses sight, sound and taste, which is distinctly the Victoria Court way. 

The Victoria Court Malate Party Wing was transformed into an intimate concert area for Apartel's guests where they can eat, drink and dance the night away.

Why Victoria Court and Apartel? It’s a marriage made in LOVERS HEAVEN!! Apartel’s music in layman’s terms is all about love, love making, and late night calls. Something Victoria Court has always owned and been known for. Apartel’s music is classy and a definite cut above the rest… what with a full horn section, percussions, back up singers, the core band, and the 2 commanding front men, Ely and Jay performing in full on suits… It’s something the local music scene has not experienced before. 

Victoria Court has always been regarded as a pioneering place where people with a sense of class gravitate to and frequent and could very well be Apartel’s home.

Key words that lock in Apartel and Victoria Court - check in, trip out. Both brands are alluring, sensual, funky, and groovy... once you check in; you're sure to trip out.

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Take aways: thanks to my wife who lets me join this kind of events. We were part of the event as "Press" from Tag Media which allowed us full access and to witnessed press conference with the new group.

I have always loved E-heads and Ely's music, because who didn't? The shift that they made fits in this new generation and I know that it'll be a "hip". 

Let us support this new super group as they release their album digitally and through vinyl. :)

I enjoyed it and would definitely be proud of the close encounter we've had with the legendary rock icon, Ely Buendia.

As much as me and wife wanted to stay and finish the event, we already missed our kids! After all, we received tokens from the event, and the experience is the most important. 

Thank you Tag Media for the opportunity.